So much so that celebrity chef Andrew Zimmern is a fan in a blind taste test, he preferred the richness of Just Mayo to Hellmanns. The cookies are moist and crumbly, and even the raw cookie dough pretty faithfully replicates the taste of a traditional batterbut without, as Tetrick points out, the risk of salmonella poisoning or the burden on the environment that comes with raising hundreds of thousands of poultry. Thats why companies like Walmart, Target, Kroger, Safeway, Ralphs, Shoprite and Costco are signing deals to carry the companys mayonnaise. From the beginning, Tetrick says, Just Mayo was not meant to be a boutique brand aimed at the 1 who can afford to worry about the environment. Case in point Just Mayo will also be at the Dollar Tree. That every man mentality, which means the eggless egg could also help to alleviate hunger around the world as an important and cheaper form of protein, has also attracted some of the companys biggest name investors, including Bill Gates, Yahoo co founder Jerry Yang, financier Tom Steyers and Chinese entrepreneur Li Ka Shing. The Scrambled Challenge. But before that can happen, Hampton Creeks chefs and chemists are trying to tackle their biggest challenge yet scrambled eggs. For the 3. 0 of products like muffins, cookies and mayo in which eggs are just an ingredient and not the star of the show, their product has exceeded expectations. But when it comes to throwing the yellow pea egg into a pan. To move things along, Tetrick recently hired Trevor Niekowal from Chicagos trendy Moto restaurant, and Niekowal is eager to show me the latest version of their scramble ready egg. He starts by whipping up some French toast using Wonder bread. It tastes indistinguishable from the real thing, with the right crispiness that comes from a sauted egg coating. He admits, though, that heating the product on its own is still a work in progress. Back in April, the culinary team, which includes other Moto alums Chris Jones, a former Top Chef contestant and pastry chef Ben Roche, eagerly poured the product into the pan, only to watch the liquid evaporate into nothing. The next version, beefed up with stronger chemical bonds, stayed together a little too well, forming a flat crepe that didnt have any of the fluffiness of an egg. For my taste test, Niekowal pours some of the egg mixture into a skillet and it looks no different than something cracked out of a shell and whipped into a slightly runny yellow liquid. It hits the pan with a slight sizzle and stays a little runny before fluffing up and rolling once its been heated. The taste, however, still needs some work. The eggless eggs I ate at Hampton Creek tasted like, well, tofu. Well tell that to our food scientists, says Niekowal. The Skys the Limit. And theyll likely get it just right eventually. In fact, Tetrick is so confident of that that hes looking even beyond the eggless egg and making even bigger plans to re make food. He recently hired Dan Zigmond, responsible for managing data for Google Maps and You. Tube, to make the companys plant based database even more nimble and productive. We built this company around the idea that there are 4. Tetrick. Remarkably, 9. And so Tetrick and his team are painstakingly annotating as much of that database as possible, with valuable information such as the proteins weight, their molecular propertiesdoes it form gels In order to qualify for Hampton Creek consideration, the plant cant be a premium crop or one that requires excessive or unusual conditions to grow. That wouldnt help to make the food a less expensive option than what we currently eat. For the first year and a half of the company, there was a lot of grinding out information about the proteins, lots of trial and error before we started seeing things, says Tetrick. But the database is starting to bear fruit the team is perfecting a super food high in protein that could potentially address malnutrition in developing nations, as well as looking for healthier ways to sweeten foods. The world is so addicted to soy and corn, its almost like we forgot about the abundance and complexity of the natural world, he adds. I think thats unfortunate. Theres a big world of plant proteins out there just waiting to be mined for taste, nutrition and health benefits. And for now at least, theres always the eggless egg.